tech skills

work experience

WALDEN UNIVERSITY

MARKETING MANAGER (APR 2020 - PRESENT)

• Define go-to-market strategic initiatives for engagement, conversion, retention, and reactivation, then drive execution and implementation.

• Analyze user data, feedback, and funnel benchmarking to identify new campaign, content, and testing opportunities.

• Train and enable team on successful strategy and campaign launches.

SENIOR MARKETING SPECIALIST (AUG 2018 - MAR 2020) CROSS-DEPARTMENT EXCELLENCE AWARD, Q1 2020

• Manage an average of 30+ concurrent projects while working closely with subject matter experts on overall content strategy and deployment schedules to optimize engagement

• Partner with sales team to improve lead quality, opportunity tracking, and conversion initiatives.

• Initiated reporting, intake request, and project management processes to plan, track, and audit projects.

• Execute and troubleshoot data-driven database marketing campaigns and automated user journeys based on behavior, insights, and preferences in Marketo and SeventhSense.

• Develop and optimize dynamic email and landing page templates in Marketo using HTML and CSS.

• Collaborate with cross-functional teams to drive enhanced email strategies, ensure timely and efficient project completion, understand customer journey, and analyze touch points and performance.

• Improved our high intent email engagement by 125% and conversion by 47% with new marketing strategies and sales enablement alignment.

STANLEY BLACK & DECKER

EMAIL MARKETING STRATEGIST (JULY 2017 - JULY 2018)

• Led and managed an average of 15 concurrent email projects while working closely with subject matter experts on overall content strategy and deployment schedules to optimize engagement

• Developed B2B and B2C email strategies to support brand recognition, new product launches, new user acquisition, engagement, and retention.

• Executed and supported email marketing campaigns for global Stanley Black & Decker brands in Pardot and Salesforce Marketing Cloud.

• Analyzed and interpreted data to improve existing and new email campaigns. Delivered results and insights to key stakeholders.

• Wrote promotional copy for marketing emails and landing pages.

• Provided technical support for email deployments; including building, testing, and analytics tagging

• Collaborated with cross-functional teams to ensure timely and efficient project completion, understand customer journey and analyze touch points.

• Expedited a 3 month SFMC implementation — including an integration with Salesforce CRM and the launch of a welcome journey, automated transactional emails, email sign-up modal, preference center, and database upload.

• Launched a content nurture journey that resulted in a 3.8% conversion rate from prospect to lead, and a welcome journey that achieved 200% higher open and CTO rates.

CISION (PREVIOUSLY VOCUS)

MARKETING AUTOMATION COORDINATOR & DESIGNER (OCT 2014 - JUNE 2017)

• Developed and implemented email templates in Marketo using HTML and CSS.

• Managed design and branding alignment of all global email templates using Dreamweaver.

• Designed social media and print ads for multichannel marketing campaigns.

• Created vector graphic sets for content, webinar and event campaigns using Adobe Creative Suite.

• Performed A/B testing on email and landing pages to optimize lead engagement and campaign performance.

• Executed marketing automation campaigns from concept development to client-facing in Marketo, WordPress, Eloqua and Salesforce.

• Troubleshot and supported marketing and sales operations as a multi-brand Marketo power user for our global brands.

• Generated multichannel tracking parameters across global brand and sub-brands in Google Analytics.

• Improved our email engagement by 113% and opportunities by 200%, and decreased unsubscribe rates by 63% with new design and marketing strategies.

• Initiated a strategy in January 2016 to re-engage leads gathered in 2015 that averaged a 72% open rate increase and a 174% click-to-open rate increase compared to general prospect lists

CONTENT MARKETING INTERN (FEB 2014 - OCT 2014)

• Generated and edited email and landing pages templates in Eloqua and Dreamweaver.

• Designed and modified static and flash banner ads for marketing campaigns.

• Set up and revised sales representative profiles and signature rules in Eloqua and Salesforce.

• Managed monthly promotions with third party vendors to increase exposure.

• Contacted previous customers and fulfilled prospective customer reference requests.

MEDIA RESEARCHER (SEPT 2011 - FEB 2014)

• Updated extensive database of media personnel, on average 10-15 every hour — totaling to about 100,000 verifications a year in a team of 15 researchers.

• Researched and wrote detailed profiles for the contacts within the database.

• Confirmed knowledge gathered online with personnel via telephone.

• Trained coworkers to update records and adhere to strict inclusion criteria.

• Compiled upcoming magazine editorial calendar data into Excel spreadsheets.

BAR HARBOR AUTO BODY

MARKETING MANAGER (JUNE 2010 - PRESENT)

• Develop and manage company website and web content on SquareSpace, including live photo timelines of customer car repairs as needed.

• Refresh the look and design of company logo and branding.

• Monitor paid search and advertising with Facebook and Google Ads.

• Design company web and print materials using Adobe Creative Suite.

UNIVERSITY OF MARYLAND (COLLEGE PARK)

BACHELORS IN ART STUDIO

Dean's List, 2013 - 2014

Banner Ads

Banner Stands

Branding Suites

Calligraphy

Digital Graphics

Digital Illustrations

Flyer Prints

HTML Email Templates

Invite Prints

Web Designs

Logo Designs

PowerPoint Templates